Master Your Marketing

Ready for a media breakthrough? Cut through the noise of modern media and finally reach successful monetization with standout content and creative strategies. 

You know you have a gift, a story, a message, this world needs. But you’re struggling to connect to your audience. You realize your content isn’t getting the results you envisioned, and you’re ready to change that. You’re ready to have a clear, strategic plan  and the confidence that comes with knowing you’re well on your way to growth and the money you’ve always imagined. 

But you just don’t know how to get there.  

How To Build Your Brand The Global MEDIA Way

This set of strategies pulled me from a constant state of confusion and overwhelm and propelled me into automated, reliable monetization and an audience of millions. I figured out how to break through the modern media noise, so you don’t have to. Here’s what I found: 

1. Expand Your Brand Authority.

The first thing you’ll want to do is evaluate your current content. Take an inventory of all the content you have. When it comes to building your authority, aim for consistency and variety. While you absolutely should have a consistent blog and social media media calendar, you’ll need to expand past that solid foundation if you want to go global and reach millions. 

You need a TV show, vlog or podcast. These audio/video content types are easier to distribute — and they’re what people like to consume the most. This is where you’ll get the biggest engagement. 

2. Break Through The Noise. 



Learn the foundations of media breakthrough: creative marketing strategies, entertaining content and consistency. In order to breakthrough the noise of modern media, you need to market creatively, bypassing the traditional channels that may be oversaturated with content and competition. Instead, find an easier way through. 

Next, you need to master the art of entertaining content. Quality matters more than ever, and if your content is going to stand out, it must genuinely connect with people and entertain them in a way that leaves them wanting more. It’s all about the bingability. Lastly, stay consistent. So many people quit before they get there by failing to be consistent. Don’t get caught in that trap. 

3. Reach Your First Million Page Views. 

Now you need to hone your strategy to your first million page views. It should be well-documented and analyzed, and it should include social, web and media strategies that all lead back to your desired goal. You will not reach your goal without first having this plan in place. 

4. Get Ahead Of Your Competition. 

This is my biggest and best breakthrough secret. Get ahead of your competition by bypassing traditional media distribution platforms: TV networks, cable and telecommunications. Instead, go directly to your audience with online, OTT (over-the-top) streaming distribution platforms, such as Netflix, Apple TV, Amazon Fire, Roku and more. Now you’ve found your millions. 

5. Multiply Your Content. 

Next, the trick is to get the biggest bang for your buck when it comes to content creation. Otherwise, you’ll be limited by the time it takes you to create tons of high-quality content. To maximize your content production, cross-promote. The key to building cross-promotional opportunities is to produce consistent, high-quality content that is useful and relevant to users. Otherwise, you’re wasting your time. Then, repurpose each piece so it’s tailored to each platform. That takes less time than creating fresh content every time, for every platform. 

6. Create Content That Connects. 



Once you’re running a well-oiled machine, you want to check in and make sure your content is truly connecting with people. This is where you start to think big-picture. Is your content meaningful and inspiring for people? Does it better their lives in some way? Does it teach them something or provide an entertaining experience? Make sure there’s purpose behind what you create. 

7. Monetize Your Content. 

Finally — it’s time to reap the benefits of all this hard work. It’s time to make money doing what you love. You’ll need multiple revenue streams to come out of this project, in order to maximize your monetization. Consider building affiliate relationships, securing sponsors, attracting paid endorsements, exploding your lead generation, and fine-tuning your conversion, and increasing passive sales.